​​​Key Contributions

• Wrote and edited 9 original blogs supporting L+G’s core campaigns:
   

  • 3 ROA thought leadership blogs
     

  • 3 sector-specific blogs (Mission-Driven, Entrepreneurial, Experiential)
     

  • 3 case study blogs (Walt Whitman Visitor Center, Troubles End Brewing, NJ State Office Building)
     

• Created LinkedIn carousel posts that distilled key messaging from each blog into clear, scrollable content designed for shareability and engagement
   

• Collaborated with L+G’s CEO and brand strategist to develop voice, refine messaging, and integrate quotes and strategic insights
   

• Translated complex architectural and business strategy concepts into accessible, engaging narratives
   

• Shaped a content library that could be repurposed across newsletters, sales outreach, and digital campaigns

​

​

Outcomes & Impact

This content was designed to:

• Position ROA as a differentiated methodology in the architecture space
   

• Show how architecture can drive measurable returns—on performance, culture, mission, and more
   

• Help L+G engage target clients across public, nonprofit, and private sectors
   

• Build awareness and generate qualified interest through thought leadership
   

What I delivered:

• A 9-part blog series covering strategy, sector relevance, and project outcomes
   

• Carousel-ready LinkedIn content that translated long-form blogs into platform-specific assets
   

• Clear messaging frameworks that elevated L+G’s storytelling and improved brand consistency
   

• Content ready for cross-channel rollout, including marketing emails, sales decks, and client materials

​

​

What I Learned

This experience deepened my skills in:

• Editorial Strategy: Planning and executing a cohesive, multi-part blog campaign tied to core business objectives
   

• Platform-Specific Writing: Adapting long-form thought leadership into concise, visually-driven carousel content
   

• Client-Facing Communication: Collaborating with leadership, integrating feedback, and translating vision into compelling copy
   

• Brand Voice Development: Writing content that maintained a strong, consistent tone across formats and audiences

​

• Strategic Storytelling: Moving beyond surface-level writing to frame content around real-world business and mission impact