Key Contributions

• Developed all content and designed a full editorial calendar for a 6 month social rollout

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• Scheduled and led a client-facing meeting where I presented the full content strategy

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• Translated technical services into compelling messaging for civic decision-makers

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• Created content for two distinct platforms (LinkedIn and X), tailored to each audience

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• Collaborated with internal stakeholders and revised content based on client feedback

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Outcomes & Impact

The goals of this project were to:

• Increase Verdanity’s digital visibility

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• Reinforce their position as a leader in green technology and public-sector consulting

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• Generate more qualified interest and leads through consistent social engagement

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What I delivered

• A 6 month cross-platform content plan ready for immediate rollout

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• 15+ custom posts spotlighting Verdanity’s mission, services, products, and impact

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• Strategic case study storytelling that emphasized measurable results

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• Clear brand reintroduction and messaging framework for use across future campaigns

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• A fully led and presented client meeting that resulted in content approval and adoption

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The outcome was a scalable content strategy designed to build trust, drive awareness, and support Verdanity’s client acquisition efforts.

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What I Learned

This project gave me end-to-end ownership of a real-world marketing initiative and sharpened key skills that I’ll carry into future roles:

 

• Strategic Content Creation: I built the content calendar from scratch, learning how to turn complex topics like carbon tracking and municipal compliance into accessible, engaging posts.

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• Brand Voice & Messaging: I practiced maintaining a consistent tone across channels while adapting content to resonate with different audiences (e.g. LinkedIn vs. X).

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• Client Communication & Leadership: Presenting to a client team taught me how to clearly communicate strategy, walk through deliverables, and handle live feedback with confidence.

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• Cross-Disciplinary Thinking: This work sat at the intersection of marketing, climate policy, software, and civic innovation—showing me how to shape messaging that’s both technically accurate and emotionally compelling.